I’ve been fortunate to have the opportunity to craft copy aired on innumerable radio stations across America, experienced by millions of people around the world in email, videos, and articles, and downloaded untold times as part of free e-Books that have been used as lucrative lead generation tools for clients in the US and Europe.
Press & News Releases
Advertorial/blog content for Events & Adventures
Advertorial for CenterPoint Properties
Branding and Narratives
Fore Barrels Tequila wanted fun branding copy and a narrative involving golf. I presented them with four choices (naturally), and the founders chose the following to help launch and build their brand.
Video, TV, and Radio Scripts
See the full script
Radio commercial scripts for Events and Adventures
Email marketing – Copy, HTML design, and campaign management
Google B2B partner newsletter
Google B2C marketing emailSee the full rich media email
Events & Adventures member testimonial marketing email
Presentations and decks
Google external deck for card issuer executives and managers re: Android Pay Integration
E-books and newsletters for sales funnels
Support and technical documentation
External technical support documentation for Google transit partners
Pay for Issuers (technical web documentation): In 2016, my first large-scale communication project for Google entailed creating a whitelisted web resource to educate partners on the benefits and end-to-end process of integrating Google’s payment app into retail stores, e-commerce platforms, and apps. After hundreds of hours of SME interviews and by fusing thousands of pages of docs, decks, and images into one clear and concise source of truth, the content I created is now accessible to developers so they can programmatically integrate Google Pay for SMBs.
Pay for Merchants (technical web documentation meets marketing): In 2016, Google needed a content strategy to increase integration and lower support costs for its mobile payment platform, Android Pay, in emerging global markets. I created this plan that was a mix of technical integration information and nuanced marketing content that has done both AND helped Google showcase one product instead of three as it had previously.
The deck helped Google product managers see how their documentation could seamlessly coexist, compliment, and cross-sell each other for higher programmatic and direct partner integration rates, better sales symmetry, and lower support costs.
The resulting web deliverable I proposed and created was translated into dozens of languages and was instrumental in the product successfully launching into new European, South American, and Asian markets. Today, it’s been rebranded and is of course known globally as Google Pay.
Google Payments Center (technical web documentation): In 2017, Google needed a content strategy and hierarchy to educate millions of its merchant partners about a new and improved version of the tool they use to accept product payments, check reports, and much more. I worked with SMEs from cross-functional product teams, marketing, legal, and engineering to synthesize hundreds of pages of source material into a clearly written, concise, organized, and complete web documentation that increased user product engagement and payment acceptance revenue while lowering support costs.
Audio Production and Voice Overs